Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for any shopping behavior, online and offline (visiting a store, sharing content on social media, making a purchase…), and for sharing the corresponding data. Once a shopper has consented to a reward campaign, an ecosystem of decentralized applications implementing the protocol will collect behavioral data and analyze it to produce “Proof-of-Behavior” (PoB), triggering the release of the reward URP tokens by a smart contract. The shopper’s data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.

ICO Status ICO Supply Total Supply Currency Price Start End
240000000 600000000 ETH 1 URP = 0.1 EUR 2018-07-01 2018-10-31