Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for any shopping behavior, online and offline (visiting a store, sharing content on social media, making a purchase…), and for sharing the corresponding data. Once a shopper has consented to a reward campaign, an ecosystem of decentralized applications implementing the protocol will collect behavioral data and analyze it to produce “Proof-of-Behavior” (PoB), triggering the release of the reward URP tokens by a smart contract. The shopper’s data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.
|ICO Status||ICO Supply||Total Supply||Currency||Price||Start||End|
|240000000||600000000||ETH||1 URP = 0.1 EUR||2018-07-01||2018-10-31|